Public relations (PR) is a strategic communication practice that focuses on building and maintaining positive relationships between an organization and its various stakeholders, including the media, customers, employees, investors, and the general public. PR professionals employ a range of tactics and techniques to shape public perception, manage the organization’s reputation, and effectively disseminate key messages. This includes crafting press releases, organizing events, cultivating media relations, managing crisis communications, and leveraging digital platforms and social media. The goal of PR is to enhance the organization’s credibility, trustworthiness, and goodwill, ultimately contributing to its overall success and longevity. By effectively managing and influencing public opinion, PR plays a vital role in shaping the narrative and public image of an organization.