Digital marketing refers to the use of digital channels and technologies to promote products, services, and brands to a targeted audience. It encompasses a wide range of strategies and tactics aimed at reaching and engaging potential customers in the digital realm. This includes activities such as search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, and more. Digital marketing allows businesses to leverage the vast reach and targeting capabilities of the internet to connect with their target market, build brand awareness, drive website traffic, generate leads, and ultimately increase sales. With its ability to measure and track performance metrics in real-time, digital marketing provides valuable insights and enables continuous optimization for better results. It has become an integral part of modern marketing, offering businesses a cost-effective and highly scalable way to connect with their audience in a personalized and impactful manner.